Why Now Is the Time to Seize Market Share

Are you actively working to grow your market share—or are you sitting back, hoping the market somehow brings you more business?

Because here’s the truth: hope is not a strategy.

Top producers? They’re not waiting. They’re not wondering what’s going to happen next quarter or whether rates will finally dip. They’re out there right now—building relationships, prospecting like crazy, and taking the business that others are too slow or too scared to go after.

If you’re not actively pushing forward, you’re passively falling behind.

The market doesn’t care if you’ve been around for 10 days or 10 years. It rewards hustle. Not tenure. Not reputation. Hustle.

And yes, the spring market might open up more opportunities. However, the early signs are that this Spring may not be as robust as anticipated. But here is the real question:

No matter what happens in the market, are you in the best position to grow and seize opportunities?

Will you already be in a relationship with the agents who matter? Will you already be the name agents think of first—because you’ve been showing up, bringing value, and earning their trust while your competition has been sitting on the sidelines?

If you haven’t already started, now is the time to “get serious”. You will get a big jump on some of your competitors and might have to catch up to others. Either way, your business is going to grow while so many others remain stuck and stagnant.

We’ve heard this before: Success isn’t about being lucky. It’s about being early. It’s about being visible. And most of all, it’s about being intentional.

So here’s your challenge:

• Don’t wait for the phone to ring. Start ringing the phones of your target agents for business growth.
• Don’t wait for agents to “need” you. Show them why they already do.
• Don’t wait for the market to change. Take advantage of all the opportunities that exist right now.

There are a number of originators who are rocking the business right now, developing new relationships, and growing their share of the business. BE ONE OF THEM!

This is your moment to move. Not next week. Not when it’s convenient.

Now.

The originator who acts today will own the opportunity tomorrow.

And everyone else? They’ll be wondering what happened—while watching you close deals.