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For AEs Only

What do you really believe is getting in your way?

Pricing and product is the easy thing to point to for what’s keeping your production where it is. Let’s find out what it really is.
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In this video

The wall more effort hasn’t moved

Most AEs lead their sales calls and visits with product and price. They know in their heart it is not the best approach, but they were never taught any other way to do it. Training for this has never been broadly available in the industry, so its easy to understand why the masses approach prospecting the same way.
 
There are far more effective ways to stand out that give you a distinct advantage in gaining attention, winning commitment to do business, and moving accounts to sending you business. Knowing these unique methods is what turns average AEs into top performers no matter what your offerings are.

He finds the pattern.

The specific thing working against what you already know how to do.

He gives you the language

The exact shift, named, so you can use it the next time you’re in front of a broker.

He makes it hold

So it changes how you operate, not just how you feel for a week.

There has never been a professional SALES development infrastructure built for account executives in this industry.
RON HAS BUILT IT!

This work isn’t new. Ron has been training and coaching AEs for years — by referral, one lender at a time. What’s never existed is a way for the rest of the field to reach it. Now you can.

This is that infrastructure.

WHAT THE INDUSTRY HAS NEEDED

The difference I have seen Ron make with AE performance is unparalleled. Ron provides the training and strategies the wholesale industry has needed for decades.

Carl Markman - SVP Director of National Sales

REMN Wholesale

[Specific result]

Ron’s ability to show me how to ask exactly the right questions at exactly the right moment has given me the edge I needed to compete and win — consistently.

Cindy Tomlinson — Branch Manager

Us Lending Company

FINALLY, COACHING BUILT FOR AEs

Sixteen years as a top producing AE, and my first time being coached. There is always another level, and Ron got me to it.

Cari Anderson — Account Executive

Axos Bank

Where you start.

If you lead an AE team

A team training conversation.

One conversation about what your AE development actually looks like right now — and where it breaks down. Built for your team, not a generic sales program adapted to fit. Results that hold.
What AE Training is

IF YOU ARE AN INDIVIUAL AE

WANT TO SEE WHAT'S ACTUALLY GETTING IN YOUR WAY?

One conversation with Ron — free, 30 minutes, private. He finds the specific pattern keeping you from earning more of your brokers’ time and business, and names exactly what has to change. Not a pitch. The starting point for an AE committed to growth.

Go to the diagnostic →

HOW RON THINKS AND TRAINS

Start with the podcast.

 The ForAESOnly Podcast. Where Ron solves the everyday challenges AEs face on the street, and on the phone. One real problem solved every episode.

Launching Soon

NOTIFY ME

RESULTS FASTER THAN THOUGHT POSSIBLE

“Three weeks after we found the pattern, she had more business coming in than she’d had in the prior three months.”

Companies that have either hired Ron, or have had AE's attend his programs.

  • 5th Street Capital
  • Angel Oak Mortgage Solutions
  • Arrive Home
  • Axos Bank
  • Bank of the Sierra
  • Bayview Asset Management
  • Cardinal Financial
  • Champions Funding
  • Change Wholesale
  • ClearEdge Lending
  • Community Wholesale Lending
  • eRESI Mortgage​
  • Essex Mortgage
  • First Reliance Bank
  • Flanagan State Bank
  • Freedom Mortgage
  • Geo-Corp Funding
  • Kind Lending
  • LenderMAC
  • Loan Warehouse
  • Logan Finance
  • Longbridge Financial
  • Luxury Mortgage
  • Motto Mortgage
  • Mutual of Omaha Mortgage
  • Newrez
  • Open Mortgage Wholesale
  • Panorama Mortgage Group
  • Principle Lending
  • REMN Wholesale
  • RoundHouse Lending
  • Sierra Pacific Wholesale
  • STG Mortgage
  • Stockton Mortgage
  • Supreme Lending
  • Towne Mortgage
  • Travisa Financial
  • Valley Strong Credit Union
  • VerMC Inc
  • Verus Mortgage Capital
  • Village Capital & Investment
  • Windsor Mortgage

HE FOUND WHAT I WAS MISSING

I was struggling somewhat when I first started with Ron. What I used to do, stopped working. In our first conversation, Ron immediately recognized what I was missing. I tripled my loan submissions and brought in more new clients in 60 days than I did in the prior six months.

Aida Roldan - Account Executive

Luxury Mortgage

Why Ron

HE WAS THE BROKER YOU'RE TRYING TO REACH

Ron didn’t study the AE’s job from the outside. He has immersed himself in understanding the behavior patterns of AEs and how to move his clients outside of the traditional thinking that has so many AEs and lenders presenting their products to the broker community the same way. He knows from the other side exactly what makes a broker return one AE’s call and forget the rest.

He has the scar tissue of the practice, not the theory of it.

Whether you’re one step from your best year or one step from your worst, changing your pattern of influence and communication is keeping you or your team stuck where you are.

That ends here.

On a different path?

Find the one built for your situation.

Mortgage Originators

Back to growth — by fixing what’s underneath.

Diagnose the belief capping your production, get the exact language shift, and use it in your next agent conversation. The pattern changes, then the numbers do.

Break Through the Wall →

For Credit Unions Only

Purchase business from members you already serve.

You lead the team. The conversations they have decide the outcome. Start with the one that changes both.

Choose Your Path →

Team Training

One diagnostic standard across the whole team.

You’ve run the trainings before. The lift faded and the numbers drifted back. That’s not a training problem — it’s what gets missed when nobody changes how the team thinks. 

Start here →