For VPs of Sales and National Sales Managers

Your AEs are your revenue engine. They’re also the only industry sales force a development system was never built for - until now

Every AE on your team was hired to build relationships. None of them was ever shown how the relationship actually gets built. That gap has a number attached to it — have you ever calculated it?

In this video

The wall more effort hasn’t moved

Your AEs lead with product and price because no one ever taught them to do anything else. They know it isn’t how you build a relationship or win business — everyone knows that. But knowing it and having another way to work are two different things. So they do what every other AE does. And when every AE sounds the same, there’s nothing for a broker to choose between.

You see it in the numbers. Flat monthly submissions. Fallout. Being the lender of last resort instead of the first call. Broker sign-ups that never turn into a submitted loan. And the brush-off every AE has heard — “I’ve already got all the lenders I need.”

The risk of not changing anything keeps your team right where they are, or even worse, at risk of losing ground to competitors. Doing nothing now may seem invisible. But it is not zero.

WHAT RON TEACHES AES

A DEVELOPMENT SYSTEM BUILT FOR ACCOUNT EXECUTIVES - NOT A ONE-DAY ENERGY SPIKE. REAL TRANFORMATION.

Built for your team — your market, your products, your brokers, and identity.

Ron finds the pattern costing the team production, gives them the language to change it, and builds it so it holds after he’s out of the room.

Results you can count on — not a one-day energy spike that’s gone by the next pay period.

For VPs of Sales and National Sales Managers

Your AEs will know inside five minutes that Ron knows and understands the AE world better than any other speaker they have ever experienced.

Ron is the number one AE trainer in the mortgage industry. He built the only independent AE training infrastructure that has ever existed.

FINALLY, COACHING BUILT FOR AEs

Sixteen years as a top producing AE, and my first time being coached. There is always another level, and Ron got me to it.

WHAT THE INDUSTRY HAS NEEDED

The difference I have seen Ron make with AE performance is unparalleled. Ron provides the training and strategies the wholesale industry has needed for decades.

“Three weeks after we found the pattern, she had more business coming in than she’d had in the prior three months.”

The first of many. Named results will be added as they’re collected.

Companies that have either hired Ron, or have had AE's attend his programs.

5th Street Capital
Angel Oak Mortgage Solutions
Arrive Home
Axos Bank
Bank of the Sierra
Bayview Asset Management
Cardinal Financial
Champions Funding
Change Wholesale
ClearEdge Lending
Community Wholesale Lending
eRESI Mortgage
Essex Mortgage
First Reliance Bank

Flanagan State Bank
Freedom Mortgage
Geo-Corp Funding
Kind Lending
LenderMAC
Loan Warehouse
Logan Finance
Longbridge Financial
Luxury Mortgage
Motto Mortgage
Mutual of Omaha Mortgage
Newrez
Open Mortgage Wholesale
Panorama Mortgage Group

Principle Lending
REMN Wholesale
RoundHouse Lending
Sierra Pacific Wholesale
STG Mortgage
Stockton Mortgage
Supreme Lending
Towne Mortgage
Travisa Financial
Valley Strong Credit Union
VerMC Inc
Verus Mortgage Capital
Village Capital & Investment
Windsor Mortgage

One conversation. We look at what your AE development looks like today and where it breaks down. No deck, no pitch.

If there’s a fit, you’ll know. If there isn’t, you’ll know that too.