For VPs of Sales and National Sales Managers
Your AEs are your revenue engine. They’re also the only industry sales force a development system was never built for — until now
Every AE on your team was hired to build relationships. None of them was ever shown how the relationship actually gets built. That gap has a number attached to it — have you ever calculated it?
In this video
The wall more effort hasn’t moved
Your AEs lead with product and price because no one ever taught them to do anything else. They know it isn’t how you build a relationship or win business — everyone knows that. But knowing it and having another way to work are two different things. So they do what every other AE does. And when every AE sounds the same, there’s nothing for a broker to choose between.
You see it in the numbers. Flat monthly submissions. Fallout. Being the lender of last resort instead of the first call. Broker sign-ups that never turn into a submitted loan. And the brush-off every AE has heard — “I’ve already got all the lenders I need.”
Changing nothing keeps your team where it is — or worse, losing ground to competitors. The risk of doing nothing here is invisible right now. But it isn’t zero.
WHAT RON TEACHES AES
A DEVELOPMENT SYSTEM BUILT FOR ACCOUNT EXECUTIVES - NOT A ONE-DAY ENERGY SPIKE. REAL TRANSFORMATION.
Built for your team — your market, your products, your brokers, and your identity.
Ron finds the pattern costing the team production, gives them the language to change it, and builds it so it holds after he’s out of the room.
Results you can count on — not a one-day energy spike that’s gone by the next pay period.
For VPs of Sales and National Sales Managers
Your AEs will know inside five minutes that Ron knows and understands the AE world better than any speaker they’ve heard.
FINALLY, COACHING BUILT FOR AEs
Sixteen years as a top producing AE, and my first time being coached. There is always another level, and Ron got me to it.
Axos Bank
WHAT THE INDUSTRY HAS NEEDED
The difference I have seen Ron make with AE performance is unparalleled. Ron provides the training and strategies the wholesale industry has needed for decades.
REMN Wholesale
“Three weeks after we found the pattern, she had more business coming in than she’d had in the prior three months.”
The first of many. Named results will be added as they’re collected.
Companies that have either hired Ron, or have had AEs attend his programs.
- 5th Street Capital
- Angel Oak Mortgage Solutions
- Arrive Home
- Axos Bank
- Bank of the Sierra
- Bayview Asset Management
- Cardinal Financial
- Champions Funding
- Change Wholesale
- ClearEdge Lending
- Community Wholesale Lending
- eRESI Mortgage
- Essex Mortgage
- First Reliance Bank
- Flanagan State Bank
- Freedom Mortgage
- Geo-Corp Funding
- Kind Lending
- LenderMAC
- Loan Warehouse
- Logan Finance
- Longbridge Financial
- Luxury Mortgage
- Motto Mortgage
- Mutual of Omaha Mortgage
- Newrez
- Open Mortgage Wholesale
- Panorama Mortgage Group
- Principle Lending
- REMN Wholesale
- RoundHouse Lending
- Sierra Pacific Wholesale
- STG Mortgage
- Stockton Mortgage
- Supreme Lending
- Towne Mortgage
- Travisa Financial
- Valley Strong Credit Union
- VerMC Inc
- Verus Mortgage Capital
- Village Capital & Investment
- Windsor Mortgage
One conversation. We look at what your AE development looks like today and where it breaks down. No deck, no pitch.
Not ready for a conversation?
Why AEs plateau, why the plateau is usually invisible until the good ones leave, and what it costs when they take their broker relationships with them.