It’s Not Your Job to Convince People to Buy

2023-12-01T18:24:28+00:00

In these challenging times for the mortgage and housing industry, it's crucial to reevaluate our approach to engaging with potential homebuyers. Today, we delve into a critical aspect of client interactions - the art of asking questions rather than pushing for a sale. Understanding the Current Market Landscape The mortgage and housing industry is facing [...]

It’s Not Your Job to Convince People to Buy2023-12-01T18:24:28+00:00

Emotion is What Sells – Data is What Validates

2023-11-17T18:18:06+00:00

In today's mortgage and housing market, the only consistent factor is inconsistency. With fluctuating rates and ever-changing economic data, it's a challenging landscape for industry professionals. Amidst this, there's a common trend in our industry, particularly on social media, urging the use of data to drive decision-making. The Role of Data in Decision-Making While [...]

Emotion is What Sells – Data is What Validates2023-11-17T18:18:06+00:00
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