As I travel throughout the country and conduct live presentations, one of the questions I always ask my loan officer audiences, is: “What do you do for a living?”The most common responses I will receive are “Loan officer, “Mortgage professional,” “Financing expert”, “MLO,” and “I make housing dreams come true.”Believe it or not, these responses [...]
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Selling is Being an Interruption No matter how you slice it, when it comes to selling, you are an interruption. No one is ever waiting for you in their office for you to call or stop by. They are not sitting at their desk saying, “Gee … I wish another loan officer would call on [...]