Ron did not become a master at the performance transformation of originators and account executives by reading about the mortgage business. He built one. He started as a real estate agent in 1984, became a top originator, ran his own mortgage company in the Bronx, and became one of the nation’s top brokers. His success in the field led directly to being sought out as a trainer. For 29 years he has performance diagnosed, trained, and coached mortgage professionals across the US, Canada, and Australia — teaching the same framework he used when he was the one in front of agents and borrowers. He has the scar tissue of the practice. Not just the knowledge of the theory.